Financial Challenges Faced by Americans in 2024
In 2024, Americans encountered numerous financial hurdles that affected their ability to save and manage their finances effectively. Inflation was a major concern, driving up the costs of essentials like housing, groceries, and utilities, which strained household budgets.
Credit card debt hit record highs, and rising interest rates on credit cards and loans made it more difficult for consumers to pay down their balances. Additionally, many households exhausted the extra savings they had accumulated during the pandemic, leaving them with less of a financial cushion.
Cost of Living Concerns
Two-thirds of respondents reported that the cost of living for the average family in their area was unaffordable. The rising cost of living dominated financial news headlines in the post-COVID-19 world. Many households felt the pinch as inflation reached a 40-year high of 9.1% in June 2022. Although the inflation rate has since moderated (the Consumer Price Index was up 2.7% year over year in November 2024), the high costs of housing, groceries, and other essentials are expected to persist.
Living Comfortably
Only about one-quarter of Americans said they lived comfortably. Most people were unhappy with the cost of living in their area and struggled to pay for necessities while saving for the future. Older Americans (baby boomers, silent generation, greatest generation) were more likely to report living comfortably.
Savings Dissatisfaction
Savings goals vary based on lifestyle, family size, debt obligations, and more. When it comes to satisfaction with savings, the results were mixed. Women were more likely than men to express dissatisfaction with their savings, which may be attributed to financial challenges such as the gender pay gap and higher caregiving responsibilities.
Savings in 2024
About half of Americans reported saving less in 2024 compared to 2023. Despite historically high deposit account interest rates, consumers faced inflation, rising interest rates on debt, record-level education costs, and more.
Optimism Among Younger Generations
With a new year and a new administration, Americans were hopeful about their savings habits in 2025. Younger Americans were more optimistic and more likely to say they would save more this year.
Barriers to Saving
The cost of living was the most significant barrier to saving. Other common obstacles included unexpected bills or expenses, numerous financial obligations, and changes in income or employment status.
Financial Emergency Solutions
In times of financial distress, people have various options to cover their bills. About a quarter of the population would tap into their savings. Others might take on more hours or an extra job. A small portion of younger generations would likely ask family or friends for help, while a similar percentage of both younger and older individuals would put their expenses on a credit card.
Emergency Fund Shortfalls
Experts recommend saving at least three to six months’ worth of expenses in an emergency fund. However, many Americans struggled to meet this guideline. About one-third of the population said they would not be able to cover their bills and expenses for even one month if they lost their job or source of income.
Optimism with New Administration
With Donald Trump as president, 60% of Americans were more optimistic about their finances in the coming year. A new administration often brings a new economic agenda, and most Americans expected positive changes.
Let’s see what 2025 will bring…
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